This must be a trick.
Influenster.com, a site that describes itself as a "community of over 2 million social savvy shoppers," says it surveyed 40,000 of its members to determine the favorite Halloween trick-or-treat candy in the nation.
Nationally, Reese's Peanut Butter Cups came in at No. 1 — a likely choice and one we're inclined to believe.
What is your favorite Halloween candy?
But the state-by-state list of favorites has to have you scratching your head.
Consider Pennsylvania, home of Hershey's Chocolate, the makers of said Reese's Peanut Cup. Influenster says Swedish Fish, a confection made in Canada by a global conglomerate, is the No. 1 trick-or-treat favorite in the Keystone State. Really.
And as for New Jersey, home of the makers of M&Ms and Snickers, Influenster says the No. 1 Halloween treat is Sour Patch Kids, whatever they are.
We are, in a word, dumbfounded and reminded once again you cannot believe everything on the Internet.
Update:
After 24 hours of our own un-scientific poll, 73 percent of Philly.com respondants agreed with our assessment that Pennsylvanians prefer "Anything Else" over Swedish Fish.
Then, the mathematic minds over at Ringer.com went a step further. They found out the methodology for Influenster.com's rankings and declared it to be, officially and infuriatingly, bogus.
The analysis is both funny and informative, and provides a good lesson in statistics to make your kids master before they dive into that bag of Halloween candy next week.
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