Alberto E. Rodriguez/Getty Images, Scott Kirkland/FOX, CYVR/AKM-GSI It's freezing. It's fun. It's a great cause that's soaking stars from coast to coast.
Joining Hollywood in its frosty philanthropy while upping the splash ante, Bill Gates constructed a device to perfect the icy pour and announced, "I'm always up for a challenge." He's now extended the challenge to Ryan Seacrest and fellow tech tycoons Chris Anderson and Elon Musk.
Check out more media moguls and entertainers who have Barbara Newhouse, President and CEO of The ALS Association, saying, "We couldn't be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative."
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